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Vietnam a potential market for shoppertainment: report

Vietnam is one of the most potential markets in the Asia-Pacific region for shoppertainment - a trend that combines online shopping with entertainment, according to a report named “Shoppertainment: APAC’s Trillion-Dollar Opportunity” by the US-based Boston Consulting Group (BCG) and TikTok.
Vietnam a potential market for shoppertainment: report ảnh 1Illustrative image (Source: baodautu.vn)
Hanoi (VNA) – Vietnam is one of the most potentialmarkets in the Asia-Pacific region for shoppertainment - a trend that combinesonline shopping with entertainment, according to a report named “Shoppertainment:APAC’s Trillion-Dollar Opportunity” by the US-based Boston Consulting Group(BCG) and TikTok.

The report shows that the shoppertainment opportunity in theregion is projected to expand to a market value of over 1 trillion USD by 2025,doubling from the 500 billion USD value last year.

Indonesia, Japan, and the Republic of Korea will contribute67% of gross market value (GMV) in shoppertainment by 2025, reflecting theirlarge and established e-commerce bases.

Meanwhile, Indonesia, Vietnam, and Thailandadd to the mix of some of the region’s most exciting growth markets, and, alongsideAustralia, will contribute to a remarkable 63% compound annual growth rate (CAGR)over the next three years, quadrupling the market value from 24 billion USD to 100billion USD.

Vietnam a potential market for shoppertainment: report ảnh 2Tik Tok Shop (Photo: Screenshot)
The fact shows that since the shoppertainment platformTikTok Shop appeared in Vietnam about a year ago, this trend of shopping hasbeen on the rise in the country.

Accordingly, in the past six months, the total value ofTikTok Shop's goods increased 11 times, of which the number of orders reporteda six-fold rise.

TikTok Shop has also organised over 10 training courses ondigital transformation in Vietnamese localities, and plans to continue holdingmore this year, and relaunch the hashtag #DacSanVietNam (Vietnamesespecialties) on the platform to promote trade connectivity./.
VNA
#Asia-Pacific region #Shoppertainment: APAC’s Trillion-Dollar Opportunity #BCG #Tik Tok #Vietnam #Vietnamplus #Vietnam News Agency
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